Viveat Susan Pinto &Amp; Gaurav Laghate

Stories by Viveat Susan Pinto &Amp; Gaurav Laghate

'HUL doesn't believe in cheque-signing philanthropy'

'HUL doesn't believe in cheque-signing philanthropy'

Rediff.com   17 Apr 2015

An interview with HUL's managing director and CEO Sanjiv Mehta.

Marketers admit to their digital fears

Marketers admit to their digital fears

Rediff.com   10 Apr 2015

It is imperative to invest in real time marketing, even at double speed.

Waiting for a good pay hike? You will be disappointed

Waiting for a good pay hike? You will be disappointed

Rediff.com   4 Apr 2015

Infotech will see a mixed appraisal season.

How Mondelez plans to take on Nestle

How Mondelez plans to take on Nestle

Rediff.com   31 Mar 2015

The global snacking powerhouse, has roped in a brand ambassador for Perk.

India's ouster from World Cup puts a dampener on ad enthusiasm

India's ouster from World Cup puts a dampener on ad enthusiasm

Rediff.com   27 Mar 2015

India lost by 95 runs to Australia.

40 years ago and now: Not just germs, Dettol fights rivals too

40 years ago and now: Not just germs, Dettol fights rivals too

Rediff.com   13 Mar 2015

Dettol came to India in 1932.

News channels double ad rates for Budget coverage

News channels double ad rates for Budget coverage

Rediff.com   27 Feb 2015

Ad rates on regular days are less than half, media planners said.

The young scions who are set to transform Videocon

The young scions who are set to transform Videocon

Rediff.com   20 Feb 2015

Videocon launched an app-powered air conditioner.

After Google, Wagh Bakri attempts ad roadblock on Republic Day

After Google, Wagh Bakri attempts ad roadblock on Republic Day

Rediff.com   24 Jan 2015

Gujarat-based tea major will run a Rs 2-cr roadblock on Hindi and regional news channels.

India Inc taking baby steps to a 'young' brass

India Inc taking baby steps to a 'young' brass

Rediff.com   14 Jan 2015

Age and experience not less relevant but firms are gradually moving towards younger leadership teams

2015 may be a year of deal making for FMCG sector

2015 may be a year of deal making for FMCG sector

Rediff.com   11 Jan 2015

@015 may be a good year for FMCG firms.

Battles over biscuits: The winners and losers

Battles over biscuits: The winners and losers

Rediff.com   9 Dec 2014

Top players, ITC, Britannia and Parle Products, are taking three different routes to compete at the premium end. But soon all three would get on the same path.

E-commerce on a roll, draws Rs 20,000-crore funding so far this year

E-commerce on a roll, draws Rs 20,000-crore funding so far this year

Rediff.com   29 Nov 2014

While investment activity jumped three to four times this year over last year for e-commerce, it has shown marginal growth (five per cent) in the case of consumer and retail

Godrej may charge group firms royalty for use of brand name

Godrej may charge group firms royalty for use of brand name

Rediff.com   19 Nov 2014

The $2.25-billion Godrej Group is considering leasing its flagship name to group companies for a royalty fee, a model similar to the one adopted by Tata Group, India's largest conglomerate.

Soft drinks, power among high water-guzzling industries

Soft drinks, power among high water-guzzling industries

Rediff.com   14 Nov 2014

Power sector accounts for 70% of total industrial water use; steel, paper also make it to the list.

Consumer electronic firms get tough with e-tailers

Consumer electronic firms get tough with e-tailers

Rediff.com   12 Nov 2014

LG, Samsung, Videocon, Sony and Panasonic have instructed their trade partners that products sold through online marketplaces without their knowledge during flash sales will not get the benefit of after-sale service and warranties.

Coke's Gujarat plant in troubled waters

Coke's Gujarat plant in troubled waters

Rediff.com   12 Nov 2014

After rows over water usage at its plants in Kerala and Uttar Pradesh, it is now the turn of its Gujarat factory.

Ad regulator takes a big leap

Ad regulator takes a big leap

Rediff.com   7 Nov 2014

No more a paper tiger, the Advertising Standards Council of India will partner the Department of Consumer Affairs to enforce better compliance.

40 years and now: Britannia has crowned many as 'biscuit king'

40 years and now: Britannia has crowned many as 'biscuit king'

Rediff.com   30 Oct 2014

But their reign has been tumultuous as the company has seen compelling battles for ownership.

Will Kishore Biyani taste success in food business?

Will Kishore Biyani taste success in food business?

Rediff.com   16 Oct 2014

Taking control of manufacturing will help boost profits for the food business, but it could leave the group saddled with huge debt.