An interview with HUL's managing director and CEO Sanjiv Mehta.
It is imperative to invest in real time marketing, even at double speed.
Infotech will see a mixed appraisal season.
The global snacking powerhouse, has roped in a brand ambassador for Perk.
India lost by 95 runs to Australia.
Dettol came to India in 1932.
Ad rates on regular days are less than half, media planners said.
Videocon launched an app-powered air conditioner.
Gujarat-based tea major will run a Rs 2-cr roadblock on Hindi and regional news channels.
Age and experience not less relevant but firms are gradually moving towards younger leadership teams
@015 may be a good year for FMCG firms.
Top players, ITC, Britannia and Parle Products, are taking three different routes to compete at the premium end. But soon all three would get on the same path.
While investment activity jumped three to four times this year over last year for e-commerce, it has shown marginal growth (five per cent) in the case of consumer and retail
The $2.25-billion Godrej Group is considering leasing its flagship name to group companies for a royalty fee, a model similar to the one adopted by Tata Group, India's largest conglomerate.
Power sector accounts for 70% of total industrial water use; steel, paper also make it to the list.
LG, Samsung, Videocon, Sony and Panasonic have instructed their trade partners that products sold through online marketplaces without their knowledge during flash sales will not get the benefit of after-sale service and warranties.
After rows over water usage at its plants in Kerala and Uttar Pradesh, it is now the turn of its Gujarat factory.
No more a paper tiger, the Advertising Standards Council of India will partner the Department of Consumer Affairs to enforce better compliance.
But their reign has been tumultuous as the company has seen compelling battles for ownership.
Taking control of manufacturing will help boost profits for the food business, but it could leave the group saddled with huge debt.